Looks like Reebok is going all in with Crossfit. Their new website is covered with Crossfit stuff. New shoes, mentality, nutrition, crossfit affiliate finder. I like the look and feel of it. Also with the article that was posted the other day about Reebok wanting their employees to be fit (Click here for it) I believe they are being genuine with commitment to Crossfit.

http://www.reebok.com/en-US/